Your DIGITAL Marketing Partner

Expert Digital Solutions for Tour, Attraction, & Activity Brands

Learn About Us

Your Trusted Partner in Tour, Attraction, & Activity Marketing

At 1UP.Travel Tourism Marketing, we empower clients to achieve remarkable growth through proven digital strategies. Our dedicated efforts have resulted in increased visibility, higher engagement, and improved sales for numerous travel businesses.

Born from a passion for travel and marketing, 1UP.Travel Tourism Marketing specializes in providing the best-in-class digital marketing that pushes our clients into the top 1% of their respective segment. Our team’s industry expertise and commitment have helped clients enhance their online presence and attract more visitors.

1UP.Travel Tourism Marketing has been a game-changer for businesses in the Tour, Attraction, & Activity industry. We combine creativity with data-driven strategies to foster growth and client success. Whether empowering SMB operators or large international brands, our aim is to drive results that translate into greater bookings and memorable experiences.

Our Mission

Our Commitment to Excellence

Our mission is to revolutionize digital marketing for the travel industry, delivering customized strategies that drive engagement, enhance brand visibility, and generate meaningful results for our clients.

Our Value

Values That Drive Us

We prioritize innovation, integrity, and collaboration, ensuring we remain committed to our clients’ success by delivering tailored and effective marketing solutions.

Client success is our top priority.
We embrace creativity and innovation.
Transparency and integrity guide our actions.

Your Tour Marketing Leadership Team:

Philip Caines

CEO & Co-founder

Phil provides vision and leadership for the 1UP team, and helps good organizations become great. He specializes in strategy development, financial planning, and setting goals for the team. Phil also speaks at conferences and co-authored a book on social media marketing for the travel trade.

Julien Simon

Director Of Customer Success & Co-founder

Julien leads the operations team and ensures that every member of the team is achieving great goals. Specializing in SEO, SEM, analytics, and usability, he has led successful online campaigns for Expedia, 7-Eleven, CBC Radio, Ramada Hotels, and other travel brands.

Sanem Le Gresley

Director Of Operations

Sanem is a seasoned digital strategist with a passion for solving complex business challenges through thoughtful strategy, streamlined operations, and design thinking. With a strong foundation in digital communications and experience leading cross-functional initiatives, she brings clarity and structure to fast-moving projects—always with a creative twist.

Our Journey

The Evolution of 1UP Travel and Tourism Marketing

Founded in 2023 by a team of marketing professionals with extensive experience in the travel industry, 1UP Travel and Tourism Marketing emerged to meet the unique needs of travel brands. Through unwavering dedication to client success and industry expertise, we have grown to serve a diverse range of businesses, from small tour operators to established hospitality brands, while transforming their digital marketing approach for optimal results.

Join Us

“1UP” Your Tour & Activity Marketing

Contact us today to explore marketing plans for your travel business.

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