Your DIGITAL Marketing Partner
Expert Digital Solutions for Tour, Attraction, & Activity Brands
Learn About Us
Your Trusted Partner in Tour, Attraction, & Activity Marketing
At 1UP.Travel Tourism Marketing, we empower clients to achieve remarkable growth through proven digital strategies. Our dedicated efforts have resulted in increased visibility, higher engagement, and improved sales for numerous travel businesses.
Born from a passion for travel and marketing, 1UP.Travel Tourism Marketing specializes in providing the best-in-class digital marketing that pushes our clients into the top 1% of their respective segment. Our team’s industry expertise and commitment have helped clients enhance their online presence and attract more visitors.
1UP.Travel Tourism Marketing has been a game-changer for businesses in the Tour, Attraction, & Activity industry. We combine creativity with data-driven strategies to foster growth and client success. Whether empowering SMB operators or large international brands, our aim is to drive results that translate into greater bookings and memorable experiences.
Your Tour Marketing Leadership Team:

Philip Caines
CEO & Co-founderPhil provides vision and leadership for the 1UP team, and helps good organizations become great. He specializes in strategy development, financial planning, and setting goals for the team. Phil also speaks at conferences and co-authored a book on social media marketing for the travel trade.

Julien Simon
Director Of Customer Success & Co-founderJulien leads the operations team and ensures that every member of the team is achieving great goals. Specializing in SEO, SEM, analytics, and usability, he has led successful online campaigns for Expedia, 7-Eleven, CBC Radio, Ramada Hotels, and other travel brands.

Sanem Le Gresley
Director Of OperationsSanem is a seasoned digital strategist with a passion for solving complex business challenges through thoughtful strategy, streamlined operations, and design thinking. With a strong foundation in digital communications and experience leading cross-functional initiatives, she brings clarity and structure to fast-moving projects—always with a creative twist.

