The Yield Shield

Tour, Attraction, & Activity Providers

Get more Gross profit with the Yield Shield.

The Yield Shield shows you how you compare to industry benchmarks for every critical aspect of your brand and marketing, and then provides the roadmap to get your brand into the top 1% performing of all tour, activity, and attraction businesses. Making you more money from direct bookings, diversifying your channel mix, and clawing back those high commissions from OTAs.

Get Your YIELD SHIELD
Group of tourists with a guide exploring White Sands National Park during daytime.
Girl excitedly zip lining outdoors with safety gear on a sunny day.
Happy traveler enjoying an open-top bus tour in London with friends.
Boats in the vibrant blue waters of Hvar, Croatia, showcasing a charming coastal town under sunny skies.

Do You Relate To These Operator Realities?

Reality

#1

Every year, you hand over hundreds of thousands — even millions — to OTAs in commissions.

Reality

# 2

You’ve tried marketing tactics, and asking your team to “push direct bookings”, but your sales channels are still narrowing

Reality

#3

You’re still trapped in the OTA dependency cycle. And the more you grow, the bigger the commission check you’re forced to write.

It Doesn’t Have To Be This Way

Imagine:

Filling the same capacity with 20–30% higher margin direct bookings.

Having a profit playbook so clear your team (or agency) can execute it.

Watching your net profit per visitor rise — without hiring, firing, or changing your marketing team.

Get Your YIELD SHIELD

The Yield Shield Gives:

The Yield Shield Audit & Plan

  • A comprehensive audit of all digital marketing factors that affect how your brand is currently performing across every essential benchmark.
  • A customized, fully documented plan that maps exactly how to increase your direct booking profits.
  • Includes OTA commission replacement strategy, funnel rebuilds, ad playbooks, review/SEO roadmap, and tracking setup.
  • This plan is yours to keep — and can be implemented by your team, your existing agency, or by us.

Choice Of Implementation

  • Do-It-Yourself: Your team executes using our plan.
  • Done-With-Your-Agency: Your current agency can follow and implement the plan.
  • Done-For-You by 1UP (With a Retainer): We become your dedicated marketing department and implement everything at speed.

Expert Support

  • Dedicated senior strategist, weekly calls, and profit benchmarking.
  • Lifetime access to the Yield Shield performance dashboard showing how your brand is performing across every essential benchmark.
  • VIP for life access to ongoing research and tourism reports.

Our ‘Zero Risk’ Yield Shield Guarantee

A monochrome photograph showcasing a classic statue holding a spear and shield, exuding timeless strength.

Once the Yield Shield is implemented, if you don’t see a 10%+ increase in gross profit per booking after 90 days over last year, we’ll issue you a full refund, guaranteed.

Why It’s Different

Proven Profit Framework

Developed exclusively for $2M+ revenue tour, activity, and attraction providers.

No Switching Required

The plan can be implemented in-house, your existing agency, or by 1UP.

One-Time Investment

The plan itself is a long-term profit asset you own forever.

Get The YIELD SHIELD

The Value Stack

Typical results for a $2M/year Operator:

  • Increase in gross bookings: 8%
  • Decrease in commissions paid to OTAs: 32%
  • Increase in gross profit per booking: 13%

Your One-Time Investment:

$4,700

One-time Fee, USD

You Are In Good Company

Get The Yield Shield

We limit onboarding to

5 Operators Per Quarter

to maintain execution quality. Once those slots are filled, enrollment closes until the next quarter.

Time Period:Availability Remaining:
Q3 20250
Q4 20253
Q1 20265

Next Step: Reserve Your Yield Shield Spot

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